my case study

Today I started working on my slides for my case study I've chosen Disney!

my case study prep

 We've started researching cases, any case study and some from our peers from previous years aswell. we're doing this research so we can make our own. 

cases I've started researching : I researched a Netflix case study and a Disney and marvel case study. these were one of my top choices because they seemed interesting. 

update 1/15/26: I haven't chose my case study yet but I did do the vocabulary words that I'll need to use in or understand in order to do my case study 

vocab:

vertical integration- when a company owns different stages of making or delivering a product 

ex- Disney owning Pixar they make movies and Disney+ streams them

horizontal integration- when a company buys other companies that do the same thing 

ex- Facebook buying Instagram they're both social media apps

convergence- when different types of media blend together 

ex- using my phone to watch movies, play games, and listen to music all in one place 

synergy- when companies work together to make something bigger and better 

ex- a movie studio and fast food chain teaming up for like a happy meal toy 

cross media- one story or brand spread across different media platforms 

ex- a superhero appearing in movies, comics, games, and merch 

globalization- how media spreads across the world so everyone sees the same stuff

ex- tik tok trends going viral and being done worldwide 

representing the world- how media shows people, places, and events 

ex- movies showing high school as lockers and drama 24/7 even if real life isn't like that 

audiences in the digital age- how people today use media online, on phones, and on demand

ex- binge watching Netflix instead of waiting for weekly episodes 

media audience effects- how media can influence what people think, feel, or do

ex- scary movies making you like check behind the shower curtain 

genre- genres exist so audiences know what to expect and creators know what to make

ex- horror= scary, romance= love, etc.

representation (masculinity)- how media shows what being a man looks like

ex- movies usually show men as like tough, strong, no emotions even though real guys aren't like that