We've started researching cases, any case study and some from our peers from previous years aswell. we're doing this research so we can make our own.
cases I've started researching : I researched a Netflix case study and a Disney and marvel case study. these were one of my top choices because they seemed interesting.
update 1/15/26: I haven't chose my case study yet but I did do the vocabulary words that I'll need to use in or understand in order to do my case study
vocab:
vertical integration- when a company owns different stages of making or delivering a product
ex- Disney owning Pixar they make movies and Disney+ streams them
horizontal integration- when a company buys other companies that do the same thing
ex- Facebook buying Instagram they're both social media apps
convergence- when different types of media blend together
ex- using my phone to watch movies, play games, and listen to music all in one place
synergy- when companies work together to make something bigger and better
ex- a movie studio and fast food chain teaming up for like a happy meal toy
cross media- one story or brand spread across different media platforms
ex- a superhero appearing in movies, comics, games, and merch
globalization- how media spreads across the world so everyone sees the same stuff
ex- tik tok trends going viral and being done worldwide
representing the world- how media shows people, places, and events
ex- movies showing high school as lockers and drama 24/7 even if real life isn't like that
audiences in the digital age- how people today use media online, on phones, and on demand
ex- binge watching Netflix instead of waiting for weekly episodes
media audience effects- how media can influence what people think, feel, or do
ex- scary movies making you like check behind the shower curtain
genre- genres exist so audiences know what to expect and creators know what to make
ex- horror= scary, romance= love, etc.
representation (masculinity)- how media shows what being a man looks like
ex- movies usually show men as like tough, strong, no emotions even though real guys aren't like that
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